ESI Digital Summer – presented by GamingMalta with Gold Partner GRID Esports and Silver Partner Omnicoach – kicked five months after ESI Digital Spring with exciting new panels ranging from the latest in esports and education to in-game advertising and fan monetization.
The event also saw the return of The Clutch a pitch investment competition that provides esports-focused startups a platform to present their ideas to a jury and network with some of the most influential personalities and brands in the industry. Cooke, announced two upcoming ESI physical events in London. Cooke hinted at an event on October 9 on Oxford Street and promised to reveal more at a later date. Take a look at the agenda of the ESI Digital Summer experience the panels again (if you were a registered participant, you will receive an email with this link!) And find out more about what you might have missed from the conference.
Building and Maintaining Esport Communities
This year's ESI Digital Summer featured numerous panels that focused on building a community around a game or organization.
As many organizations operate internationally, reaching their audiences and building relationships has taken on a new level of importance.
When asked about experiences with the introduction of Mobile Legends: Bang Bang Professional League (MPL) in Brazil, Ajay Jilka  Director of Regional Esports Partnerships at MOONTON GAMES mentioned cultural Sensitivity and stated: “I think that this cultural sensitivity is very important in order to act as a brand. When launching a product, listening to the community is very important. ”Recognizing different cultures around the world not only helps to understand local communities, but also ensures that the brand message gets across accurately.
In the panel " Plussing Up the Fan XP ", Team Liquid emphasized how important it is to give something back to your fans, to connect with them and to create a space in which Fans can interact with each other. This became a reality with the launch of the Liquid + platform, which allows fans to collect points, gain rewards and experience to bring them closer to their favorite team.
Katie Cohen, Liquid + coordinator and project manager at Team Liquid said, “It's not just about connecting with our fans – it's about connecting our fans and giving them that shared safe space that makes them so excited and excited to be and show your fandom. ”
Belong Gaming Arenas also talked about the impact esports had on local communities when it recently launched several gaming centers in the US caters to local gamblers the opportunity to see, play and compete against a range of titles.
plans the company to turn local communities into international networks, saying, “We will not just have a single arena – we will have multiple arenas, we will build a footprint that starts at the neighborhood level, then spreads regionally and then penetrate the power of our network. ” Entry into eSports: Mainstream Education, Academies and College Leagues
Other topics discussed at the ESI Digital Summer were the rise in eSports activation in the Education, be it at the high school or college level. Esports is heavily involved in educational offerings, from university courses and modules to college-level BTECs, but what value do these have to students? 19659009] Head of Research, Learning and Development at the International Federation of Esports Coaches (IFoEC) said of people's growing interest in the subject, “We're seeing a shift in perspective as to why we're interested in esports and why eSports is a suitable medium to convey education and to offer young people a chance to participate, because we see a lot of potential for positive development beyond just game-specific things. "
However, it is not necessary for gamers who are professional want to have a general education. We have seen organizations like Team Singularity set up their own academy to provide skills-based training to players.
In addition to providing the right tools for success Atle Stehouwer, Founder and CEO of Team Singularity also emphasized the importance of taking good care of teams. He said, "I think one of the things we, as eSports clubs, can learn from the sports ecosystem and how it has grown is the importance of performance coaching and taking care of the whole person."
In the same panel, Kieran Holmes-Darby, co-founder and esports director of EXCEL ESPORTS also commented on the trend for organizations to create academies, pointing out: “I think it's ultimately up to the teams whether they think that an academy model is viable for their business. ”
That year, Nerd Street Gamers became one of the partners of the National Association of Collegiate Esports (NACE) to  College E- Sports League NACE Starleague .
Collaboration will provide college teams with all the tools needed to succeed and like Taryn McCarty, Head of Community Development at Nerd Street  said: “We want [youth] understand that e-sport is an entire industry that does not have to be a professional streamer [in order to participate]. You can have a career in marketing, you can have a career in business development. [Nerd Street] really just feeds the esports pipeline across the country. ”Has become increasingly attractive in recent years – venues like Malta are constantly trying to build an esports scene and create a national community around them.
This is made possible by the charitable foundation GamingMalta [19659009Realität] which spoke about the hard work that is required, along with many local businesses including WorldPro Racing, GMR Entertainment, Level Academy and Wolfpack Management, to achieve this goal.
In particular, Kevin Spiteri, co-founder of Level Academy discussed the reality and challenges of trying to create a market and community from a smaller base – and ended his thoughts by saying that after all, "small is" useful. ”
As ever more exciting investments in esports from the . day, Moritz Maurer CEO of GRID and a group of his sports-focused friends and colleagues deciphered the decision-making process that led them to success.
Carsten Gjørtler Salling, investor and board member at Dreamcraft Ventures talked about it when he realized eSports data was going to be the next big thing.
Salling recalled: “I happened to meet a good friend in the esports ecosystem at the airport in the queue waiting to board a flight back in the UK. He mentioned, 'If you're in Dreamcraft and you're not looking at GRID, you're making a big mistake because they're into something really, really exciting.' "
Omnicoach also offered valuable insights into how their revolutionary in-game advertising technology can help companies monetize their users in new and exciting ways.
From the start Daniel Ágoston, CEO and co-founder of Omnicoach,  brought a universal Problem when it came to esports and gaming fans.
He stated, “Anyone who plays video games or is a little familiar with the scene knows that advertisers have a tough job here because they have to serve an audience that hates advertising. That actually means that traditional marketing methods don't work effectively when brands want to reach the gaming community. ”] Was born and its current course, with speakers from Master League, Rsquare Entertainment, the owner of the holding, and  Chivas Esports .
Guillermo Medina Gamboa, Esports Manager at Chivas Esports said: “Here in the Master League we see the opportunity to turn our regular football fans and supporters into esports enthusiasts . For example, they could follow Chivas in football, but now they can follow Chivas in the champions league and even representing the team in large organizations in Latin America was what we were waiting for. "