ESI Digital Summer – presented by GamingMalta with Gold Partner GRID Esports and Silver Partner Omnicoach kicked five months after ESI Digital Spring with exciting new panels ranging from the latest in esports and education to in-game advertising and fan monetization.

The event also saw the return of The Clutch a pitch investment competition that provides esports-focused startups a platform to present their ideas to a jury and network with some of the most influential personalities and brands in the industry. Cooke, announced two upcoming ESI physical events in London. Cooke hinted at an event on October 9 on Oxford Street and promised to reveal more at a later date. Take a look at the agenda of the ESI Digital Summer experience the panels again (if you were a registered participant, you will receive an email with this link!) And find out more about what you might have missed from the conference.

We recommend reading the following for the melody of the official ESI Digital Summer Spotify Playlist courtesy of the music label Anjunabeats through our partnership with Game Ready Music [19659014].

 Review of the ESI Digital Summer Event

Building and Maintaining Esport Communities

This year's ESI Digital Summer featured numerous panels that focused on building a community around a game or organization.

As many organizations operate internationally, reaching their audiences and building relationships has taken on a new level of importance.

When asked about experiences with the introduction of Mobile Legends: Bang Bang Professional League (MPL) in Brazil, Ajay Jilka [19659008] Director of Regional Esports Partnerships at MOONTON GAMES mentioned cultural Sensitivity and stated: “I think that this cultural sensitivity is very important in order to act as a brand. When launching a product, listening to the community is very important. ”Recognizing different cultures around the world not only helps to understand local communities, but also ensures that the brand message gets across accurately.

In the panel " Plussing Up the Fan XP ", Team Liquid emphasized how important it is to give something back to your fans, to connect with them and to create a space in which Fans can interact with each other. This became a reality with the launch of the Liquid + platform, which allows fans to collect points, gain rewards and experience to bring them closer to their favorite team.

 Plussing Up The Fan XP - Team Liquid
ESI Digital Summer: Plussing Up The Fan XP – Team Liquid Panel

RELATED: Team Liquid Appoints Claire Hungate as President and COO

Katie Cohen, Liquid + coordinator and project manager at Team Liquid said, “It's not just about connecting with our fans – it's about connecting our fans and giving them that shared safe space that makes them so excited and excited to be and show your fandom. ”

Belong Gaming Arenas also talked about the impact esports had on local communities when it recently launched several gaming centers in the US caters to local gamblers the opportunity to see, play and compete against a range of titles.

plans the company to turn local communities into international networks, saying, “We will not just have a single arena – we will have multiple arenas, we will build a footprint that starts at the neighborhood level, then spreads regionally and then penetrate the power of our network. ”[19659049] Entry into eSports: Mainstream Education, Academies and College Leagues

Other topics discussed at the ESI Digital Summer were the rise in eSports activation in the Education, be it at the high school or college level. Esports is heavily involved in educational offerings, from university courses and modules to college-level BTECs, but what value do these have to students? 19659009] Head of Research, Learning and Development at the International Federation of Esports Coaches (IFoEC) said of people's growing interest in the subject, “We're seeing a shift in perspective as to why we're interested in esports and why eSports is a suitable medium to convey education and to offer young people a chance to participate, because we see a lot of potential for positive development beyond just game-specific things. "

 Esports and Education 2021
ESI Digital Summer Esports and Education 2021 Panel

RELATED: A Look Inside the New Esports Coaching & Performance Degree from the University of Portsmouth

However, it is not necessary for gamers who are professional want to have a general education. We have seen organizations like Team Singularity set up their own academy to provide skills-based training to players.

In addition to providing the right tools for success Atle Stehouwer, Founder and CEO of Team Singularity also emphasized the importance of taking good care of teams. He said, "I think one of the things we, as eSports clubs, can learn from the sports ecosystem and how it has grown is the importance of performance coaching and taking care of the whole person."

In the same panel, Kieran Holmes-Darby, co-founder and esports director of EXCEL ESPORTS also commented on the trend for organizations to create academies, pointing out: “I think it's ultimately up to the teams whether they think that an academy model is viable for their business. ”

That year, Nerd Street Gamers became one of the partners of the National Association of Collegiate Esports (NACE) to [19659071] College E- Sports League NACE Starleague .

Collaboration will provide college teams with all the tools needed to succeed and like Taryn McCarty, Head of Community Development at Nerd Street [19659008] said: “We want [youth] understand that e-sport is an entire industry that does not have to be a professional streamer [in order to participate]. You can have a career in marketing, you can have a career in business development. [Nerd Street] really just feeds the esports pipeline across the country. ”Has become increasingly attractive in recent years – venues like Malta are constantly trying to build an esports scene and create a national community around them.

This is made possible by the charitable foundation GamingMalta [19659009Realität] which spoke about the hard work that is required, along with many local businesses including WorldPro Racing, GMR Entertainment, Level Academy and Wolfpack Management, to achieve this goal.

In particular, Kevin Spiteri, co-founder of Level Academy discussed the reality and challenges of trying to create a market and community from a smaller base – and ended his thoughts by saying that after all, "small is" useful. ”

 Esports startups in a small jurisdiction
ESI Digital Summer Esports startups in a small jurisdiction Panel presented by GamingMalta

As ever more exciting investments in esports from the . day, Moritz Maurer CEO of GRID and a group of his sports-focused friends and colleagues deciphered the decision-making process that led them to success.

Carsten Gjørtler Salling, investor and board member at Dreamcraft Ventures talked about it when he realized eSports data was going to be the next big thing.

Salling recalled: “I happened to meet a good friend in the esports ecosystem at the airport in the queue waiting to board a flight back in the UK. He mentioned, 'If you're in Dreamcraft and you're not looking at GRID, you're making a big mistake because they're into something really, really exciting.' "

Omnicoach also offered valuable insights into how their revolutionary in-game advertising technology can help companies monetize their users in new and exciting ways.

From the start Daniel Ágoston, CEO and co-founder of Omnicoach, [19659009] brought a universal Problem when it came to esports and gaming fans.

He stated, “Anyone who plays video games or is a little familiar with the scene knows that advertisers have a tough job here because they have to serve an audience that hates advertising. That actually means that traditional marketing methods don't work effectively when brands want to reach the gaming community. ”] Was born and its current course, with speakers from Master League, Rsquare Entertainment, the owner of the holding, and [19659022] Chivas Esports .

Guillermo Medina Gamboa, Esports Manager at Chivas Esports said: “Here in the Master League we see the opportunity to turn our regular football fans and supporters into esports enthusiasts . For example, they could follow Chivas in football, but now they can follow Chivas in the champions league and even representing the team in large organizations in Latin America was what we were waiting for. "

 ESI Brand Showcase: Brawl Stars Master League [19659092] ESI Digital Summer Brand Showcase: Brawl Stars Master League </figcaption></figure>
<p><span style= Regarding the future of the Master League, Nicolas Cortes, Managing Director of Rsquare Entertainment spoke about what he is looking forward to the most and the benefits League for brands that want to get into the LATAM esports scene.

Cortes said, “We see the Master League as a multi-year franchise in different regions. We don't just see it as a LATAM, nor do we just see it as a football-to-esports league. I think the value of the Master League goes beyond that and that sport-to-esports leagues are just as fun.

“It opens the door to amazing things. I would love to see an NBA team compete against an NFL or a soccer team, all of which are mixed together. I think eSports can break these barriers. ”

Cortes also pointed out how eSports event organizers can learn from the difficulties of traditional esports and become an even more attractive investment for sponsors.

He stated, “I don't like the way traditional events gather sponsors. I don't think the utility they provide for sponsors is enough these days. You can run Facebook ads, you can use campaign influencer marketing – direct to consumers, super personalized, super customizable, measurable and scalable. ”The region offers countless opportunities for innovative activations, events and investments, and the Brawl Stars Master League plans to take advantage of this.

The Clutch 2021

The Clutch, this year in collaboration with Level 256 has become a focus of ESI Events with the ESI Digital Summer being the fifth iteration that year.

Judges of the competition are sought-after personalities in and around the investment sector with Spike Laurie from Hiro Capital Vincent Vercelli from Level 256 and Helen Sarah Gammons by HSBC Private .

 The Clutch 2021
ESI Digital Summer: The Clutch 2021

RELATED: Playing the Flow: A Start-Up Bet on Esports

The winning company receives an exclusive place in the € 5,000 incubator program of level 256, along with extensive advertising and access to advice and mentoring.

First on the virtual stage to showcase his company was Mark Cole, co-founder of Dragoni who spoke about how eSports betting has become one of the fastest growing markets in the industry, and one Overview gave the past and future plans of Dragoni the teams' performance. Williams presented the jury with three esports products that iTero Gaming wants to bring to market: a design tool for League of Legends (LoL), a talent search service and a team analysis tool Addressing problems of esports as youth sports, such as parents who view esports and gaming as a waste of time, or children who are exposed to inappropriate content.

NXT UP Esports aims to create a Youth Esports League for children that is coached by trained professionals in group settings. In this way, as Zelon said, "[kids] not only work on skills in the game, but work on social and character development at the same time." Match Lab manager introduced CHECKT a player-controlled video game -Coaching system with a focus on League of Legends. The Match Lab also owns the Esports Lab Academy, which focuses on three main experiences: gameplay analysis, weakness diagnosis, and player management. According to Kim, CHECKT includes all these areas in its algorithm and then provides LoL players with meaningful data.

 iTero Gaming wins The Clutch 2021
Winner of The Clutch 2021: iTero Gaming

At the end of ESI Digital Summer , who returned for closing remarks, announced ESI MD Sam Cooke iTero Gaming as the winner of The Clutch, saying, “Big, big compliments to Jack Williams, we all loved the place at ESI, though the decision was not ours, it was entirely up to the jurors, and to quote them "although the project is certainly still in a super early stage, the founder was very dynamic, intelligent and with a lot of energy".

“The judges also believe Jack will benefit from participating in the Level 256 powered incubator. Congratulations to everyone who participated and pitched The Clutch this year, and especially congratulations to Jack Williams and iTero Gaming. 9. November.

ESI's last digital event in 2021, ESI Digital Winter, is planned for early December.

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