sister companies ESL and DreamHack (under the parent company MTG) have expanded their collective portfolio with another regional streaming deal, this time in Brazil.
Today, companies announced that they had partnered with Brazilian television broadcaster Globo and entertainment website Omelete to broadcast Counter-Strike: Global Offensive events.
Frank Uddo, Senior Vice President Global Media at ESL commented in a press release: “We are pleased to be in Brazil to work with Globo, a leading mass media company. and Omelete, a representative entertainment company. Thanks to the partnership with both companies, Brazilian fans can now enjoy a first-class viewing experience through various channels. As Globo serves the linear television audience and Omelete provides our content on digital platforms supported by the leading local streamer, the partnership enables more fans in Brazil than ever to enjoy professional esports as they like. “
The three-year contract will run for a term All Counter-Strike: Global Offensive tournaments of the ESL Pro Tour, which take place in numerous ESL and DreamHack competitions. All competitions will be broadcast in Portuguese based on the contract.
Globo's SporTV3 channel broadcasts the best ESL and DreamHack competitions, while Omelete has online distribution rights for all ESL Pro Tour games. In addition, the popular streamer Gaules will use its own fan base for omelets and broadcast competitions and related content through its own channel.
Pierre Mantovani, CEO of the Omelete Company added: “Omelete, one of Brazil's largest entertainment companies, operates on the Internet was born and now enables millions of people to experience amazing experiences, has now partnered with one of the world's largest media outlets, Globo, and a world-class streamer, Gaules, to establish one of the most daring strategies currently available for sports coverage. “
Earlier this week, ESL and DreamHack announced a Mandarin language contract with the Chinese streaming service DouYu for the ESL Pro Tour for Starcraft II and Warcraft III and reached a contract last month with the competing Chinese streaming platform HUYA for Cou media rights for nter-strike and Dota 2 tournaments.
Esports Insider says: Regional exclusive streaming offerings generate additional revenue at a time when live competitions are mostly suspended and can help achieve a stronger local audience through targeted and regionalized content strategies. Sounds like another win for ESL and DreamHack.