As in every other year, there was also a flood of opportunities and misfortunes in 2020. However, the scale of these waves, which spread across industries, markets and societies around the world, was unprecedented.
Adaptation was a primary feature among executives, as logistical changes had to be made in the blink of an eye and the reference to the old game book seemed off the table. The first day of a new year 2020 is certainly behind us, but many of its consequences have yet to be revealed. Therefore, the players in esports continue to adapt their structures to future-proof endeavors.
For a comprehensive 2020 roundup, Esports Insider spoke to a wide selection of industry leaders from esports organizations, league operators and service providers to create a two-part ( Part 1 is here ) look at this challenging one Year.
In this final entry, respondents recalled what characteristics their organizations defined in 2020 and what they would improve if they had the power of hindsight and what lessons they will bring with them by 2021.
The defining traits of 2020
While adaptation was certainly seen as the definitive trait by many throughout 2020, with the sport having the ability to rotate around its plans across bans and different regional / global restrictions change, a multitude of structural changes had to be made to strengthen public health and safety. As such, many industry leaders have also attributed grit as a trait strengthened by this year's challenges.
"I would say resilience defined Gen.G in 2020, starting with managing the pandemic over three waves in our offices in China, Korea and then the United States," said Chris Park , CEO of Gen.G.
“We immediately realized that this year was going to change our original plans, and we have come together as a global organization to engage our fans and deliver for our partners. We also created the Gen.G Foundation, a $ 1 million commitment from Gen.G to empower a future generation of diverse leaders in this community. "
COO of DreamHack, ESL Gaming GmbH, Anna Nordlander added: " The customization and flexibility of our organization was critical – from moving to an online environment to responding and supporting ours Community on these changes.
“But we also adapted internally with our amazing, nimble co-workers who modify the way we work and change our new structures largely from home, always accepting these new challenges and thriving to contribute even more. "
In the meantime, Patrick Mahoney, the CEO of the sportswear company We are Nations and Nations Ventures had different views about how the company had to develop. He said, "I'm not sure we had to adjust as much as refocus. No live events meant more ecommerce sales.
" More ecommerce sales gave us the opportunity to rethink our approach to marketing and selling products. I think 2020 has prepared us for the future in many ways. We would probably have drawn the same conclusions regardless, but sometimes pressure brings out the good in everyone. ” 2020 in h indsight
Many of the responses cited that, in retrospect, the stakeholders invested earlier in studio production, equipment and remote functions, if the full effects of the pandemic had been exposed sooner. The year's answer to social distancing bans and future security was a version of "Going Di. gital, "with many of the responses indicating that the transition was a defining moment for the esports industry.
Gen. G & # 39; s Park commented: “I think our industry used to have to go all-in with online competitions and content. Our sport is, can and will thrive in this environment, and we should embrace that strength. “
In addition, most of the travel companies felt that while changes could be made after the fact to achieve a faster transition, the organizations learned from these setbacks, which in turn strengthened their structures and developed new approaches.
"Aside from investing in Zoom, we might have done some things differently, especially if we had known the pandemic was going to last that long." Lee Trink, CEO of the FaZe clan considered. "But the fact that it was unexpected has brought us closer to the light of our feet every day and strengthened our ability to swing at every roadblock and see every new opportunity."
“It's so much easier to look back and reevaluate decisions.” DreamHacks Noordlander added, “I'm sure there are things we could have done differently in planning and execution, but we still have never experienced such a global crisis – no one has experienced it. "
" I think our team has done a remarkable job of responding and preparing for this uncertain environment and its impact on our industry and our community. If we Looking ahead to the new year and sharing plans for 2021, it will show that we've grown from that experience and been able to come up with a more solid and robust plan. ”