The North American organization Dignitas has announced a naming rights partnership with the digital bank QNTMPAY . As a result of the four-year contract, Dignitas League of Legends Championship Series (LCS) team will be renamed to Dignitas QNTMPAY .
Additionally, the organization's League of Legends academy team becomes the DIG QNTM Academy.
This is the first naming partnership for an LCS team since the competition was franchised in 2018.
Michael Prindiville, CEO of New Meta Entertainment, Inc. and Dignitas, commented, “Dignitas and QNTMPAY are sharing the same motivation for innovation and technology, which makes our partnership the perfect combination to improve our League of Legends teams.
"We are honored to welcome QNTMPAY, a bank built for the people, into our organization, which aims to be the team that fights for and represents everyone."
In addition to the role of official digital banking partner of Dignitas, the QNTMPAY logo will also feature prominently on the organization's LCS and Academy player jerseys. According to the press release, each team's eSports athletes will also be featured in a variety of content and activations.
Adam Pearsall, Founder of QNTMPAY added, “We are excited to be building a meaningful relationship with Dignitas and the eSports community with nearly half a billion fans worldwide.
“QNTMPAY is a digital bank built for experiences, and this partnership with Dignitas enables us to offer our customers world-class offers. We look forward to launching our offering this summer and setting the standard for the future of eSports and digital banking. ”
RELATED: LOUD announces Itaú Bank as a new sponsor  2021 was already a busy year for Dignitas. The organization has renamed itself a partnership with the brand IPA Voodoo Ranger and is presenting a VALORANT tournament for all women competing at the LCS Summer Split, which will take place on June 4th begins. Esports Insider Says: This will undoubtedly be a lucrative deal for Dignitas. It's interesting to see naming rights partnerships growing in importance within esports, but QNTMPAY is sure to find recognition in the esports community. Similar to The General NRG this name takes some getting used to.